SAMIA USMANI

samiausmani.design@gmail.com | 704.877.4825

 EDUCATION

Graduated May 2021

B.S., Fashion & Textile Management - Product Development

Minor in Business Administration

SKILLS

EXPERIENCE

Project Manager for Collective by At The Venue, Glory Apparel Inc.

2021-Present

• Project manager for 3 month New York pop-up shop featuring 20+ Asian-owned brands

• Led brand outreach for brands present in store, worked closely with team of 3 to collaborate marketing strategy, and merchandising

• Responsible for inventory selection and optimal merchandising within store. Raised nearly $20,000 in net sales over 2 months

• Built social media presence on Instagram (0 to 125 followers within 2 months), and e-commerce platform from scratch and with minimal cross promotion

Marketing & Operations Intern at Emilia George

2021

• Responsible for marketing research, including social media activities, PR outreach and graphic design

• Produced product/website copy

• Used brands assets to initiate brand partnerships

• Used DSCO and other fulfilment software from various vendors including Saks Fifth Avenue, Neiman Marcus and Nordstrom to track inventory and fulfill orders

Founder + Creative Director at Samia Usmani Brand

2020-Present

• Designs and facilitates new garments

• Manages social media platforms and outreach to various influencers to increase brand growth

• Oversees finances and accounting for the brand

• Increased customer engagement over 20% every month

Social Media Director + Buying Associate at Apricot Lane Charlotte

Summer 2020 | Located in Charlotte, NC

• Created daily social media concepts

• Assisted in building social media following from 5k to over 10k in the span of 2 months - expanding customer base nationwide

• Assisted in merchandise buying - used skill of trend forecasting

Creative Director of NC State's fashion magazine, Platform.

Creative Director | 2018-2021

Creative Associate, Stylist | 2017

• Utilized Adobe InDesign, Photoshop and Illustrator to design the campus wide publication twice a year

• Led and delegated tasks to design team of 5

• Increased page count from 16 to 92 pages over course of 2 years

• Oversaw printing of 200+ copies through third party printer.
  

President of Ektaa

President | 2019-2021

Vice President | 2018

Freshman Representative | 2017

• President of NCSU's premiere South Asian organization for 2 consecutive years

• Led board of 15 executives and 100+ general members

• Planned and delegated tasks for cultural events with attendance of up to 700 people

• Founded Eid Fair, during second year, to create awareness of Islam and Muslim culture

• Created South Asian cultural awareness around campus through various events and collaborations with other organizations

Marketing Chair for Oak City Revolution

2018

• Outreached to various vendors and sponsorships

• Created content for all social media platforms Worked with teams across nation to ensure a successful show of 300+ people and 8 collegiate dance teams

• Raised proceeds for Pritam and Kiran, organizations supporting education in India and South Asian domestic violence victims within the USA.
  
  
  

Fashion Designer for Charlotte Seen Fashion Week: Emerging and Recyclable Designers Runway

September 2018 

• Created 2 avant-garde looks for Recyclable and Emerging Designers Runway made out of 100& recyclable materials

• Garments were seen by 300+ people

• Competed against 20+ designers within same category

Marketing & Branding Intern for Authentic Lifestyle LLC.

July 2017

• Shadowed CEO and Founder of brand

• Attended executive meetings with large scale retailers such as Champion

• Helped assemble Spring collection

• Shadowed over different sectors of the company including marketing, design, production and finance