about the brand

Samia Usmani is a New York City-based fashion label founded in 2020 by Pakistani American designer Samia Usmani.

The brand started out as creating custom projects for influencers and from there, quickly grew into something more intentional— a label built on a deep love for design and craftsmanship, with the goal to bridge the gap between South Asian heritage and contemporary wear. Each piece made to wear (and love) for years to come.

Transparency and slow production are fundamental pillars of the brand. With Samia’s degree in textiles and product development, quality materials are the foundation of each garment. In addition, all pieces are made by hand and to order, because the way something is made is just as important as how it looks.

Read more about the brand’s mission here.