From the designer

Hi! My name is Samia. I’m an NYC based designer, and everything you see here is made by me and my (sick of me) sewing machine. 

I studied textiles and product development in school and used to share some of my sewing projects on social media. After a chance encounter in 2020, influencer Afshan Nasseri found my work and asked me to make her a custom piece— I wanted to start a label eventually, so I took it as a kickstart and have been going ever since.

When designing clothes, I honestly just think about what I’d enjoy wearing; what would make me feel comfortable, confident and unique. So if by wearing my clothes, I can make you feel any (or all) of those things, that makes me very happy.

Being Pakistani American, bridging the middle ground between South Asian and contemporary wear to create a unique fusion experience is what I strive for. Clothes that you can wear in your everyday life, for every body, that'll hopefully be loved by you for years to come.

As a designer, I’m deeply committed to transparency. I strive to maintain slow and ethical production throughout every pillar of the brand. More on that here.

I’m happy you’re here,
Samia