paid social
Commonplace
Growth Marketing Manager Take-Home
A paid acquisition audit and 45-day growth plan for Commonplace, a NYC-based marketplace for big-ticket secondhand items (Tonal, Peloton, golf carts, hot tubs). I worked through real Meta, Google Ads, and Mailchimp data to identify where the funnel was leaking, then built three prioritized recommendations: testing new buyer and seller creative, redesigning the homepage UX to balance both sides of the marketplace, and creating a cross-platform source of truth dashboard. The deliverable included a hypothesis-driven test design for the top recommendation and a phased 45-day execution plan covering prep, go-live, analysis, and scaling. Built for a final-round interview as the first dedicated growth hire.
NoGood marketing agency
growth marketing manager take-home
A full paid media strategy for Peak & Pine, a sustainable outdoor apparel brand, targeting $500K in incremental revenue over Q1 on a $250K budget. The strategy covered Google Ads architecture (Shopping, Search, Performance Max), Meta campaign structure across Advantage+ Shopping, traffic, and retargeting objectives, and a phased budget plan from learning to scale. I included a cross-channel strategy connecting Google and Meta through shared UTM tracking and unified reporting, three creative pillars (stylized brand video, influencer content, UGC), and a tactical execution section solving for declining AOV, underpacing campaigns, and uneven creative spend. The big idea was a 3-week limited drop campaign built around deadstock fabric and designer collaboration, structured in awareness, launch, and retargeting phases.
graphic design
paramount group
A suite of marketing collateral designed for Paramount Group, a premier architecture firm. The project spanned print and digital— including full-page advertisements, digital screen displays, and event banners, crafted to reflect the firm's refined, high-end aesthetic.
Software: Adobe Indesign
restaurant associates
Design and marketing lead for 30+ dining units across iconic NYC institutions— AMNH, Morgan Library, UBS, Peloton Hudson Yards, Paramount Club, and more. Led end-to-end creative for 10+ major openings: menus, menu boards, signage, and digital assets.
Software: Adobe InDesign, Illustrator, Photoshop
platform magazine
NC State's student-run fashion magazine. Served as Creative Director for 3 years — leading a team of 5–6 creatives and owning layout, design, and production end-to-end. Grew the publication from 16 to 92 pages; it's now an established part of campus culture.
Software: Adobe Indesign, Illustrator and Photoshop
daal
Simulated fast-casual dining concept centered around traditional Pakistani cuisine. Developed the full brand identity from scratch— logo, menu design, and station layout, with a focus on clean, authentic design rooted in Pakistani culture.
Software: Adobe InDesign